HOW DOES VARIABLE DATA WORK?
- Information from mailing lists or customer databases are matched to data fields in a marketing piece layout
- Images can vary based on the customer
- Printing then takes place on a record-by-record basis with a unique piece generated for each customer
Variable data printing is the first step towards creating a donation solicitation that’s truly effective. Nothing will send your letter to the circular file faster than a generic tone or a “fill in the blank” quality that makes the recipient feel like you’re just after their money.
Direct-mail pieces, invitations, promotional flyers, event promotions, or any other type of product will resonate more effectively with your customers when you use variable data printing. It will also, ultimately generate more business for you. With variable data, you can change up the words, the images, and colors in the same print run. Imagine the power your message will carry to your customer when you have crafted a personalized look and feel just for them. Learn more about how variable data printing can improve your business!
Variable data printing has immense potential to raise the bar for your organization’s next ask letter or donation solicitation. Instead of sending out a basic, uniform letter and hoping for the best, consult with us today to turn each letter into a unique and meaningful appeal.
Contact us to learn more about AlphaGraphics and how we can help increase the reach of your business.