AlphaGraphics 5280

Brand Identity and Identity Management

What Is A Brand Identity?

Brand identity is what makes up the core of any business’s marketing strategy.

Ask yourself, what story do I tell my customers. Let us help you with that.

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Brand awareness isn’t created overnight, instead, it’s built through dedicated, purposeful action, and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience needs to associate your brand with feelings of reliability, trust, and long-term success.

BRANDING AND IDENTITY INCLUDE:

  • Position
  • Promise
  • Personality
  • Story
  • Association

At AlphaGraphics, our team of marketing professionals can help you create and convey strong brand messaging that tells customers who you are—so they want to do business with you. Furthermore, company branding is more than establishing a logo or a mission statement. Learn more about how your company logo can truly impact the reach of your business HERE.

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider. Learn more about how consistency is key in branding.

FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.