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Brand Identity and Identity Management

What Is A Brand Identity?

Brand identity is what makes up the core of any business’s marketing strategy.

Ask yourself, what story do I tell my customers. Let us help you with that.

Hand holding light bulb and business digital marketing innovation technology icons on the network connection, blue background

Brand awareness isn’t created overnight, instead, it’s built through dedicated, purposeful action, and consistent messaging. In other words, it’s built on a foundation of solid branding. Your target audience needs to associate your brand with feelings of reliability, trust, and long-term success.

BRANDING AND IDENTITY INCLUDE:

  • Position
  • Promise
  • Personality
  • Story
  • Association

At AlphaGraphics, our team of marketing professionals can help you create and convey strong brand messaging that tells customers who you are—so they want to do business with you. Furthermore, company branding is more than establishing a logo or a mission statement. Learn more about how your company logo can truly impact the reach of your business HERE.

OUR BRANDING AND IDENTITY SERVICES INCLUDE:

  • Logo consultation and design
  • Website design and development
  • Email marketing
  • Sales and marketing collateral
  • Brochures, posters, and banners
  • Promotional products
  • Letterhead, envelopes and business cards

By creating a comprehensive branding plan, you’ll help potential customers get to know your business and what you stand for. Soon, they’ll look to you as their solution provider. Learn more about how consistency is key in branding.

FIVE ELEMENTS OF YOUR BRAND IDENTITY

BRAND PROMISE. What customers get when they buy from you, and the feelings they experience when they use your offerings. Every interaction must reflect your brand promise. 

BRAND POSITION. Your brand’s unique value, and what sets you apart from the competition. Questions to answer: What does your organization do, why, and for who?

BRAND PERSONALITY. Like a person, consumers judge your brand by its unique characteristics and traits.

BRAND STORY. Illustrates your history as a business, which defines you. Inviting customers into your confidence helps build relationships. It also highlights your products and services. 

BRAND ASSOCIATIONS. Brand associations are the tangible bits and pieces that make up your brand image. Your logo, colors and fonts, taglines, and design should all support your brand promise and position—and work together as one cohesive whole.

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Google Rating

4.9 162 reviews

  • Avatar Chad Thomas ★★★★★ in the last week
    Always quick responses on emails. When we have needed an order pushed up or quickly filled Alpha Graphics has been highly … More responsive and willing to meet our needs/new deadlines. Its a pleasure to work with them and I am always confident that we will get what we need when we need it.
  • Avatar Tiffany Shindler ★★★★★ 2 months ago
    AlphaGraphics Arvada is always a pleasure to work with. They are my go-to for all things Conference - pop up banners, flyers, … More event boxes, class materials, mailing accessories, they do it all! With attention to detail, on time, and with helpful production suggestions. Highly recommend!
  • Avatar Deborah Simmen ★★★★★ 3 weeks ago
    Friendly and helpful staff and always provide quality printing at a great price. I highly recommend them for your business … More printing.

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Business Hours

Monday 8:00 am - 5:00 pm
Tuesday 8:00 am - 5:00 pm
Wednesday 8:00 am - 5:00 pm
Thursday 8:00 am - 5:00 pm
Friday 8:00 am - 5:00 pm

Google Reviews

  • 5 star review  The AlphaGraphics team was very quick in providing me with vehicle lettering for my work truck, high quality and professionally installed.

    thumb Stephen Braun
    4/15/2021

    5 star review  We love Alphagraphics! They are dependable and always produce high quality products.

    thumb Sara Jensen
    4/15/2021
  • 5 star review  Always quick responses on emails. When we have needed an order pushed up or quickly filled Alpha Graphics has been highly responsive and willing to meet our needs/new deadlines. Its... read more a pleasure to work with them and I am always confident that we will get what we need when we need it.

    thumb Chad Thomas
    4/15/2021

    5 star review  Friendly and helpful staff and always provide quality printing at a great price. I highly recommend them for your business printing.

    thumb Deborah Simmen
    3/29/2021
  • 5 star review  AlphaGraphics Arvada is always a pleasure to work with. They are my go-to for all things Conference - pop up banners, flyers, event boxes, class materials, mailing accessories, they do... read more it all! With attention to detail, on time, and with helpful production suggestions. Highly recommend!

    thumb Tiffany Shindler
    2/17/2021

    5 star review  Splendid work by all with creativity and timely attention. Have been using AlphaGraphics for many years. Brooke and Christina were superb in every way....creative, helpful, patient,... read more caring and always available.

    thumb Sam Guyton
    12/31/2020
  • 5 star review  I absolutely love working with Rich Cloke! He is always professional and ahead of the game. This most recent order I had a rushed deadline due to the... read more holidays. He provided a solution that I did not know was available. Additionally, Sandy is so personable and helpful. Great team at AlphaGraphics!!

    thumb LaTonya McPherson
    12/31/2020

    5 star review  The team at AlphaGraphics is great to work with - always meeting our deadlines and, most often, beating them. We love working with them as they truly care about their... read more clients.

    thumb Foothills Animals Shelter
    12/10/2020
  • 5 star review  The process was super easy. I submitted a PDF of what I needed printed. AlphaGraphics was responsive and professional. I love the finished product. Pricing was also more reasonable than... read more any other business I contacted.

    thumb Kimberly S
    11/25/2020

    5 star review  Kyle Van Zyl is a Rock Star! His service and attention to detail went above and beyond to meet my needs on a recent large-format Site Plan, wow! Looking forward... read more to getting to the finish line with this project, I'm confident Kyle will watch over it and make us shine!

    thumb Mike Sparaco
    11/04/2020
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